John Force Racing (JFR) has announced an extension of its partnership with HendrickCars.com for the 2025 NHRA Camping World Drag Racing Series (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The renewed deal will see HendrickCars.com – the online automotive retail brand of NASCAR team owner Rick Hendrick – continue as a major sponsor across JFR’s lineup of championship-winning drivers: Brittany Force, Austin Prock, and “Fast Jack” Beckman (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The agreement was revealed in late January 2025 and ensures HendrickCars.com remains prominently displayed on JFR’s Top Fuel and Funny Car entries throughout the upcoming season (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing).
Sponsorship Details for 2025
(HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA) Brittany Force’s HendrickCars.com Top Fuel dragster performs a burnout at zMAX Dragway. The 2025 extension includes primary HendrickCars.com sponsorship on her dragster at two NHRA Four-Wide events in Charlotte (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
Under the extended partnership, HendrickCars.com will serve as the primary sponsor of Brittany Force’s Top Fuel dragster at two high-profile events in 2025 (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The two races are both held at North Carolina’s zMAX Dragway – first, the NHRA Four-Wide Nationals on April 26-28, and later the newly added Carolina Four-Wide Nationals during the Countdown to the Championship playoff (Sept. 20-22) (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). These four-wide events, in which four cars race simultaneously, carry special significance: Brittany Force made history in 2016 as the first woman to win an NHRA Four-Wide Nationals event (Brittany Force – Wikipedia) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). “Charlotte is home to Hendrick Automotive Group and Hendrick Motorsports, so to debut the car here is pretty cool,” Brittany said of the initial partnership launch at zMAX Dragway (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group).
Beyond those headlining races, HendrickCars.com will be a major associate sponsor on Brittany’s dragster at all other national events in the 2025 season (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The blue-and-white HendrickCars.com branding, which debuted on her Top Fuel car in 2024, will continue to appear alongside her primary sponsor Monster Energy. The renewed deal also extends to JFR’s Funny Car operations: HendrickCars.com remains a key associate sponsor on the Chevrolet Camaro Funny Cars driven by Austin Prock and Jack Beckman (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). Prock’s car – which he drove to the 2024 NHRA Funny Car world championship – and Beckman’s car – which he pilots on behalf of recovering team owner John Force – will both carry HendrickCars.com logos in 2025 (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
Team Reactions to the Extension
JFR team owner John Force expressed gratitude and excitement about the continued alliance with Hendrick’s organization. “It’s an honor and a pleasure to work with Rick Hendrick and HendrickCars.com on this partnership,” Force said in the announcement (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). “I’ve known Rick a long time. He sets the standard when it comes to excellence and success in motorsports. I’m excited for my daughter and hope our teams can bring home a few Wally winner’s trophies for HendrickCars.com” (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). (“Wally” trophies are the coveted NHRA winner’s statues named after series founder Wally Parks.)
Brittany Force – John’s daughter and the 2017 and 2022 Top Fuel world champion – will again carry the HendrickCars.com colors at select events and spoke about the partnership’s importance. “I’m honored to be teamed up once again with HendrickCars.com,” Brittany said, fresh off a victory at the NHRA Nevada Nationals in Las Vegas late last season (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). “We’re looking forward to celebrating a victory in their hometown,” she added, alluding to the Charlotte races where HendrickCars.com is title sponsor and the Hendrick organization is based (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
Rick Hendrick himself – a NASCAR Hall of Famer and owner of the 14-time championship-winning Hendrick Motorsports team – reaffirmed his commitment to drag racing john force through this partnership. “I’ve had a lifelong passion for drag racing. It’s how I first fell in love with motorsports, going to the local dragstrip with my dad,” said Hendrick, Chairman and CEO of Hendrick Automotive Group (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). “I’ve been a fan of John and his family for a long time, and our company is proud to partner with everyone at John Force Racing. They’re terrific representatives of HendrickCars.com, and we look forward to another exciting season” (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). Hendrick’s comments underscore the mutual respect between the two racing legends and the strategic value he sees in aligning his automotive dealership brand with drag racing champions.
Brittany Force: Two-Time Champion & Record-Setter
Brittany Force, 36, is one of the star drivers who will benefit from the extended sponsorship. As a two-time NHRA Top Fuel World Champion (2017 and 2022), Brittany has firmly established herself in the sport’s elite ranks (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). She also holds NHRA Top Fuel speed and elapsed-time records on the drag strip – her 338.94 mph run in 2022 stands as one of the fastest ever, and she has clocked the quickest elapsed time in history at 3.623 seconds (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). Brittany’s 2022 championship marked the first time a woman had claimed multiple Top Fuel titles in over three decades, and she remains the first and only woman to win an NHRA Four-Wide Nationals event (accomplished at Charlotte in 2016) (Brittany Force – Wikipedia) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
With HendrickCars.com’s backing, Brittany will campaign her 11,000-horsepower Monster Energy/HendrickCars Top Fuel dragster in pursuit of a third championship. In 2024, she narrowly missed the title but did grab a late-season win at Las Vegas, showing strong momentum (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The HendrickCars.com sponsorship helped keep her team competitive – a fact not lost on Brittany. She credits the partnership, which first began as a four-race deal in 2024, with giving the team “a boost when we needed it” and additional resources to chase performance (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group) (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group). For 2025, Brittany will once again have HendrickCars.com adorning her dragster at key races, and she’s determined to put the Hendrick brand in the winner’s circle on their home turf in Charlotte.
Austin Prock: Breakthrough Funny Car Champion
The partnership extension also covers Austin Prock, JFR’s rising star who is fresh off a championship season. At just 29 years old, Prock captured the 2024 NHRA Funny Car World Championship in what was remarkably his rookie year in the Funny Car category (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA). Prock had previously competed in Top Fuel, but he transitioned to Funny Car in 2024 to fill in for veteran driver Robert Hight (John Force’s son-in-law) who stepped aside for health reasons (Austin Prock To Fill In For Ailing Robert Hight In Funny Car In 2024) (Austin Prock To Fill In For Ailing Robert Hight In Funny Car In 2024). Driving the Cornwell Tools/AAA Chevrolet Camaro SS Funny Car tuned by his father, crew chief Jimmy Prock, Austin delivered a dominant debut season. He won eight national events, earned a record 15 No. 1 qualifying spots, and clinched the championship title in the NHRA Mission Foods Series Funny Car class (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA) (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA). Prock even set the national speed record for Funny Car with a blistering pass of 341.68 mph during the 2024 Finals in Pomona, the fastest speed ever recorded in NHRA competition (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA).
The HendrickCars.com logo was along for the ride on Prock’s championship run – the 2024 partnership made HendrickCars.com an associate sponsor on his Funny Car, and that continues in 2025 (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). Now the reigning Funny Car champion, Prock is “plenty motivated to begin [his] title defense” and retain the crown for JFR (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA) (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA). “We’ve got the car and the opportunity to try and go back-to-back,” Prock said, emphasizing that his team is still pushing to improve despite last year’s success (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA). With HendrickCars.com’s support, Prock and his team aim to keep their performance at championship caliber. The partnership also represents a unique crossover of NHRA and NASCAR worlds: Prock’s Chevrolet Funny Car carries the Hendrick name into drag racing glory, something Rick Hendrick noted with pride as he congratulated the young driver on his title (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
“Fast Jack” Beckman: Veteran Returns as John Force Recovers
Drag racing veteran Jack Beckman will likewise carry HendrickCars.com branding in 2025 as he continues to fill the seat of NHRA icon John Force. Beckman, 57, is a former Funny Car world champion (2012) who was called upon to drive for JFR midway through the 2024 season under challenging circumstances (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA). In June 2024, John Force – the 75-year-old NHRA legend with a record 16 Funny Car championships – suffered a horrific crash during eliminations at the NHRA Virginia Nationals. Force’s Funny Car blew an engine and crashed at over 300 mph, leaving him with serious injuries including a traumatic brain injury (TBI) and a fractured sternum (John Force leaves neuro ICU weeks after 300-mph crash ) (John Force leaves neuro ICU weeks after 300-mph crash ). The crash, which saw Force’s car careen into both guard walls, sidelined the sport’s winningest driver (157 career wins) for the remainder of the 2024 season (John Force leaves neuro ICU weeks after 300-mph crash ) (John Force leaves neuro ICU weeks after 300-mph crash ).
As Force focused on recovery, “Fast Jack” Beckman stepped into the driver’s seat of the PEAK Antifreeze Chevrolet Camaro Funny Car for the second half of 2024. Despite having been out of full-time competition for a few years, Beckman quickly shook off the rust and performed admirably. He claimed two national event victories in 2024 while subbing for Force, helping John Force Racing stay in the hunt and demonstrating that the car was still a contender (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA). Those wins marked Beckman’s first trips to the winner’s circle since 2020 and reaffirmed why he’s regarded as one of the top Funny Car talents of his generation. “The last eight races [of 2024] we saw that the NHRA is definitely better for having Jack Beckman back in the driver’s seat,” said a representative of primary sponsor Old World Industries (Peak) when announcing Beckman’s retention (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA).
For 2025, Beckman will remain the full-time driver of John Force’s Funny Car, pursuing another championship on behalf of the recovering team owner (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA) (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA). John Force Racing confirmed that Beckman will campaign the PEAK Antifreeze & Coolant Chevrolet Camaro SS in 2025 as John continues his rehabilitation (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA) (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA). Force, who has made steady progress but is still under the care of TBI specialists, gave his blessing for Beckman to carry the torch: “John’s chomping at the bit to get back, but he’s also fully supportive of Jack running the car as long as needed,” a team source shared. Beckman himself has expressed that he’s driving “on behalf of John,” and hopes to deliver an 17th championship to JFR in tribute to Force’s legacy (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (Old World renews with John Force Racing; Jack Beckman to drive again in 2025 | NHRA). With HendrickCars.com as an associate sponsor on Beckman’s Camaro in 2025, all three JFR drivers – Brittany, Prock, and Beckman – will represent the Hendrick brand while chasing NHRA glory.
HendrickCars.com: From NASCAR to NHRA Marketing Powerhouse
HendrickCars.com’s expanded involvement with John Force Racing is part of Rick Hendrick’s broader motorsports marketing strategy that spans both NASCAR and NHRA. Hendrick Automotive Group, Hendrick’s company, is the largest privately held automotive retail organization in the United States, encompassing 132 franchise dealerships from the Carolinas to California (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). The HendrickCars.com website serves as the online hub for this empire, where customers can shop new and used cars, find service centers, and more (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). To promote that brand nationally, Rick Hendrick has increasingly turned to racing sponsorships – leveraging the immense fan followings of America’s top racing series to drive business to his dealerships (HendrickCars.com extends 35-race majority sponsorship with Kyle Larson and Hendrick Motorsports | Hendrick Automotive Group) (HendrickCars.com extends 35-race majority sponsorship with Kyle Larson and Hendrick Motorsports | Hendrick Automotive Group).
In NASCAR, HendrickCars.com is well-known as the primary sponsor of the No. 5 Hendrick Motorsports Chevrolet driven by 2021 Cup Series champion Kyle Larson. In fact, HendrickCars.com serves as Larson’s 35-race majority sponsor in the NASCAR Cup Series, a role it will retain through at least 2026 under extended contracts (HendrickCars.com extends 35-race majority sponsorship with Kyle Larson and Hendrick Motorsports | Hendrick Automotive Group) (HendrickCars.com extends 35-race majority sponsorship with Kyle Larson and Hendrick Motorsports | Hendrick Automotive Group). This sponsorship has proven highly successful – Hendrick Automotive Group reported significant increases in website traffic, leads, and vehicle sales attributed to the exposure from Larson’s victories and TV broadcasts (Hendrick Automotive says Larson sponsorship has paid off) (Nascar Driver Kyle Larson Showing Positive ROI For Hendrick …). Building on that success, Hendrick sought to broaden HendrickCars.com’s reach by entering the NHRA drag racing arena in 2023 and 2024.
The partnership with John Force Racing marked HendrickCars.com’s first foray into NHRA sponsorship, aside from a prior relationship with Pro Stock champion Greg Anderson. In early 2024, HendrickCars.com signed on for a four-race primary sponsorship of Brittany Force’s Top Fuel dragster (starting with the Four-Wide Nationals in Charlotte) and as an associate on JFR’s Funny Cars (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group) (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group).
“I couldn’t pass up the opportunity to partner with Brittany and Chevrolet,” Rick Hendrick said at the time, noting that he has “been a fan of John and his family for a long time” (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group). That limited 2024 deal quickly paid off – Brittany delivered strong performances in the HendrickCars.com livery, and JFR’s Funny Cars (Prock and Beckman) ended the season with the championship and multiple wins. By the end of the year, HendrickCars.com decided to renew and expand the partnership into a full-season presence for 2025 (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
From a business standpoint, the collaboration gives Hendrick Automotive Group a potent marketing platform across drag racing’s fan base. NHRA events draw millions of attendees and TV viewers, complementing the NASCAR audience that Hendrick already reaches (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing) (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). The JFR deal means HendrickCars.com now has an “across-the-board world championship presence” in NHRA, as the team pointed out – Brittany Force (Top Fuel), Austin Prock (Funny Car), and Greg Anderson (Pro Stock) are all champions carrying the HendrickCars brand (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). Notably, John Force and Greg Anderson are the only professional drivers in NHRA history with over 100 wins apiece, making them fitting ambassadors for Hendrick’s winning-oriented business (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA).
Rick Hendrick’s dual love of drag racing and stock car racing has thus converged in a unique way: his company’s name rides on the side of Brittany Force’s 11,000-hp Top Fuel dragster at the dragstrip one weekend, and on Kyle Larson’s 750-hp Camaro on NASCAR ovals the next. “They will be terrific representatives for the HendrickCars.com brand,” Hendrick said of the Force family when the partnership began (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group) (HendrickCars.com to sponsor Brittany Force’s Top Fuel dragster starting at Charlotte | Hendrick Automotive Group). Now with the 2025 extension in place, HendrickCars.com is poised to continue reaping the rewards of cross-promotion – supporting JFR’s quest for more Wally trophies while engaging NHRA fans who may also become Hendrick automotive customers.
Outlook: A Winning Formula for 2025
With this extended sponsorship, John Force Racing and HendrickCars.com have solidified a partnership between two powerhouse organizations in motorsports. JFR’s drivers bring proven championship pedigree: Brittany Force aiming for another Top Fuel title, Austin Prock defending his Funny Car crown, and Jack Beckman bringing championship experience in John Force’s stead. HendrickCars.com’s continued support provides stability and resources for the team to perform at its best, while also giving Rick Hendrick’s brand valuable exposure at NHRA events nationwide.
As the 2025 season gets underway, fans can expect to see the HendrickCars.com logo in victory lane often – a prospect both John Force and Rick Hendrick are eager to realize. “We’re going to work hard to make him proud,” John Force said of his long-time friend Hendrick (HendrickCars.com renews with Brittany Force, JFR for 2025 NHRA season | NHRA). And if 2024 was any indication, the combination of JFR’s nitro-burning machines and Hendrick’s marketing muscle is a winning formula on and off the track (Funny Car champ Austin Prock plenty motivated to begin title defense | NHRA) (HENDRICKCARS.COM RENEWS WITH BRITTANY, JFR IN NHRA DRAG RACING SERIES – John Force Racing). Did you know How To Fix FCW System Failed Honda Accord.
